Definition of a Electronic Dance Music (EDM) Fan
“Since the start of 2015, there have been over 6 million conversations related to Electronic Dance Music (EDM) in the U.S., including 3 million on Twitter, 1.5 million on Instagram, and 500,000 on Facebook via public profiles, according to music marketing agency My Love Affair and social media tracker Linkfluence.” A recent social media analysis on EDM reveals that majority of its fans jam out with a Corona in hand while dressed in neon Nike gear. There are over 15,000 mentions of each brand in relation to EDM via social media. EDM is second to Hip- Hop in being the most conversed music genre on social media. The music category is mentioned in 6 million US conversations alone. Twitter had 3 million mentions, Intsagram 1.5 million, and there 500,000 on Facebook. Truly EDM knows how to drop a beat that gets the buzz going.
Meerkat vs. Periscope a battle of the APPs
“According to Twitter analytics tool Topsy, Periscope generated a buzz of about 51,000 tweets on the day of its launch and has collected nearly 111,000 mentions over the past month—mostly in the last few days. Meerkat has been steadily climbing since its launch and has accumulated over 200,000 tweets, though it’s yet to peak past 23,000 in a single day”
In AJ Dellinger’s analysis of the two new live streaming apps, Meerkat and Periscope one learns that the battle for the number one spot in downloads maybe no battle at all. It is from her report that one learns both Meerkat and Periscope have gained little to no traction in popularity when compared to other social media platforms. Periscope had a total of 110,000 tweet mentions this month where as Meerkat earned a 200,000 mentions; however Dellinger notes that these figures mean almost nothing when you compare them to the 6 million mentions the #AlwaysInOurHeartsZaynMalik received this month after leaving One Direction. Looks like Periscope and Meerkat should produce a few top albums to boost their popularity.