Top 10 Irish Twitter Trends (28 Nov-4 Dec 2016)

by Patricia Madden on 05/12/16

Each week Olytico tracks the trending Twitter Topics in Ireland. We specialise in social media listening and analysis, helping our clients make well-informed, performance-driven decisions based on Olytico insights. To find out more about our services click here.

The Top 10 Twitter Trends in Ireland from last week (28th – 4th December 2016) are summarised below.

 

  1. #LateLateToyShow and #Bookelves16

For many of us in Ireland, The Late Late Toy Show  marks the beginning of the festive season. This year the chosen theme was The Jungle Book, which saw an impressive array of animal costumes introducing a wild side to the Toy Show studio. The excitement for this national institution was palpable across social media.

The Book Nook segment gained some special attention and coincided with the #Bookelves16 movement. This is a voluntary team of children’s booksellers, authors and experts who are encouraging children’s to read more. One of the young reviewers even received a letter from President Higgins on the importance of reading and on her particular passion for studying world presidents.

2. #TodaySOR 

Former Minister for the Environment, Alan Kelly, and Irish trade union leader, Brendan Ogle, took aim at each other on the issue of water charges. The political enemies aired some of their issues on the Today with Sean O’Rourke programme on RTE Radio 1.

 

3. #Liw16 

Last week marked Library Week 2016 and it’s theme was ‘Libraries: empowering through online access’ . It is a chance for our librarians to showcase the importance of libraries and that there are a range of resources to avail of alongside the traditional book.

 

4. #EirOtherVoices 

This now annual musical experience took place this past weekend, in Dingle. Favourites such as Lisa Hannigan and Imelda May were part of this year’s programme. The event has attracted a range of Irish and international artists and gives fans an opportunity to experience them in an intimate, and almost ethereal, setting of St James’ Church in Dingle.

 

5. #Seanad 

The First Minister of Scotland, Nicola Sturgeon, visited Seanad Eireann this past week in what proved to be an historic occasion. Her speech was largely centred on the issue of Scottish independence and First Minister Sturgeon was shown overwhelming support from Irish senators and politicians. A clear affection for the politician was evident on social media.

 

6. Ben Woodburn and the #EFLCup

At the tender age of 17, Liverpool player, Ben Woodburn, became the youngest-ever goalscorer in the Red’s match against Leeds United in the EFL Cup.

 

7. #VSFS2016

The ever spectacular Victoria’s Secret Fashion Show was held last week in Paris on 30th November an featured a host of our favourite famous supermodels such as sisters, Gigi and Bella Hadid, as well as Kendall Jenner. Musical entertainment was provided by Lady Gaga, among others.

 

8. #Pknt 

Veteran broadcaster, Pat Kenny’s Newstalk show made headlines last week for a couple of reasons. One was the impactful series on domestic violence with reporter, Richard Chambers. The other was when the show’s host defended himself when his interviewee claimed he was not in touch with the struggles of ordinary income earners.

 

9. #CyberMonday

Following the shopping bonanza that was Black Friday, Cyber Monday provided for even more online shopping activity ahead of the gift-giving season. This is yet another borrowing from the US, as it takes place on the Monday after Thanksgiving.

 

10. #EirSpiders 

Now in their 21st year, the Eir Spider Awards 2016 took place on 30th November at the Doubletree Hilton, in Dublin. The online and digital media community came together to celebrate excellence in their field, providing not only the chance to win an award, but gain exposure to Ireland’s most compelling digital companies. Proceedings were hosted by none other than Queen of Ireland, Panti Bliss.

 

If you want to find out more about what was trending in Ireland this past week, or if you have any other social media listening requirements, send us a request at info@olytico.com or click here.

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