Top 10 Twitter Trends: Ireland (15-21 Aug 16)

by Shona Gorman on 22/08/16

Each week Olytico tracks the trending Twitter topics in Ireland. We specialise in social media listening and analysis, helping our clients make well-informed, performance-driven decisions based on Olytico insights.
To find out more about our services click here.

The Top 10 Twitter Trends in Ireland from last week (15th – 21st August 2016) are summarised below.

The 2016 Rio Olympics came to a close on Sunday night but it wasn’t without its dramas. Amidst rumours of fixing in the boxing, Irish Olympic administration upheaval, grave disappointment and glorious exultation there was plenty to talk about in the last week.

 

1. Olympic Highs: #AnnaliseMurphy, Thomas Barr, Natayla Coyle, Oliver Dingley

On the bright-side of the Rio Olympics there were plenty of fantastic performances by Irish Olympians last week and even a medal as Annalise Murphy won silver in the Laser Radial Sailing after a grueling 10 days of racing.

 

 

Other top performances that trended on Twitter included: the 7th placing of Natayla Coyle in the modern pentathlon; the outstanding 4th placing of Thomas Barr in the 400m hurdles; and Ireland’s first ever diving top 10 placing with Oliver Dingley’s 8th in the 3m springboard.

 

 

 

 

2. Olympic Lows: #MichaelConlon, #ConlonRobbed, Katie Taylor, Heavy Weight Boxing

The disappointment in the boxing was a hot topic last week with the defeat of London Olympic gold medalist Katie Taylor to Finnish veteran Mira Potkonen by countback in the lightweight quarter-finals.

 

 

The disappointment continued later in the week when Michael Conlon lost the bantamweight quarter final to Russia’s Vladimir Nikitin. The hashtag #conlonrobbed indicates the sentiment of Irish Twitter users on the issue.

 

 

There was an overall scepticism on Twitter about boxing decisions in the Olympics this year as the heavyweight boxing final also trended last week. Russian Evgeny Tishchenko won the heavyweight gold medal at the expense of Kazakhstan’s Vassiliy Levit. The crowd reacted to announcement with loud boos after the judge gave Tishchenko the win on an unanimous points decision when most believed Levit had taken the fight.

 

 

3. #PatHickey

Off the track, former president of the Olympic Council of Ireland Pat Hickey caused a media frenzy in Rio when he was arrested by Brazilian police. According to reports, he faces charges of supplying tickets for the purpose of ticket touting, diverting tickets from legitimate use, and false marketing.

#PatHickey trended on Twitter throughout the week, and his name featured in over 10,000 articles across the globe.

 

 

4. Two Women Travel

The Two Women Travel Twitter account was set up last week to document the experience of an Irish woman and her friend as they were forced to travel to the UK to have an abortion. They documented their entire journey as they left Dublin airport on Saturday morning until the pair returned home on Sunday evening tweeting Taoiseach Enda Kenny as they went.

The account used the tagline “Two Women, one procedure, 48 hours away from home.”

 

 

Two Women Travel picked up a lot of media coverage internationally as well as in Ireland and received attention from some high profile supporters.

 

 

5. #Missingtype

Irish Blood Transfusion Service joined blood banks from around the world to launch the #MissingType campaign to encourage more people to donate blood. Iconic brands, companies and locations around the world have dropped the letters of the main blood groups A, B and O from their names in support of the campaign. The campaign is seeking to highlight an almost 30% drop in people becoming blood donors compared to a decade ago.

 

 

6. #MayovTipp, #TippvMayo

Tipperary took on Mayo in their first semi-final appearance in 81 years on Sunday but unfortunately the Premier county did not live up to its name and failed to keep up with the more experienced Mayo team who landed two goals to win the match Mayo 2- 13, Tipperary 0-14.

Mayo will now face either Dublin or Kerry in the All Ireland final.

 

 

 

7.#McGregor, #TheNotorious, #TheKingIsBack

Conor McGregor took a majority decision over Nate Diaz in the highly-anticipated UFC 202 mixed martial arts event, which saw Conor McGregor even the score with welterweight nemesis Nate Diaz. The result evened their head-to-head record at 1-1, and teed up a potentially lucrative third fight.

 

 

8. #LeavingCert, #LeavingCertResults

On Wednesday August 17th 2016 Leaving Certificate results were delivered to over 700 schools and over 47,000 Irish students saw the fruits of their labour. Tweets of support, congratulations and advice were doled out on Twitter for the occasion.

 

 

 

9. #Fleadh2016, Fleadh TV

Fleadh Cheoil na hÉireann, the most important event in the Irish traditional music calendar returned to Ennis for the first time since 1977. The Irish traditional music festival officially kicked off on Sunday the 14th of August but last weekend the craic really started as thousands descended on Ennis, Co. Clare despite the rain. 6,000 musicians, singers and dancers of all ages competed across 180 competitions for the honour of becoming an All-Ireland Champion.

 

 

 

10. #DublinFashion

The launch of the Dublin Fashion Festival in association with Galaxy took place in Dublin City Hall on Wednesday 17th August. The event gave a sneak peek of the fashion that will be showcased at the festival itself which will take place from September 5th – 11th. Fashionista’s, models, stylists and brands were actively tweeting during and after the event.

 

 

If you want to find out more about what trended in Ireland over the last seven days or have any other social media listening requirements, drop Olytico a request at info@olytico.com or click here.

 

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