It is clear from the analysis that three months after the story broke, the relationship between Tiger Woods and his sponsors, in the media, continues to evolve. He may not be on their website; he may not be wearing their logo; he may not feature in their advertising; he may not be carrying their name on his bag. Despite all this, his association with these companies continues to be reported in the media.
Month: February 2010
It’s rare that a week passes when Ryanair do not feature prominently in the news. Over the last 12 months, what has Ryanair’s media presence been like, online? What are the key stories that the airline has promoted, and what gets reported? O’Leary Analytics has taken the coverage the low fares airline has received over the last year in the online media and picked out the key trends and topics.
However, it was on 21st January 2010 the story took a turn for the worse for Toyota. They announced a second recall – this time to deal with the problem of a “sticky” accelerator pedals. This recall included 2.3 million vehicles sold in the US, 1.8 million vehicles in Europe and 75,000 in China. Five days later Toyota announced they were suspending sales for selected vehicles.
Tiger’s off-course troubles have certainly had an impact on not only his sponsors but the game of golf itself. However, he competes alone. Terry is the captain of both Chelsea and England, and as a result, the potential sponsorship fallout from his alleged affair could impact both teams.