In less than 48 hours, more than 1,000 articles have been published in over 800 publications in 64 countries around the world, referencing the Taoiseach’s speech. To put these figures in context, the coverage is more than double of that generated in the wake of Brian Cowen’s infamous interview on Morning Ireland last September.
Month: July 2011
Whatever your opinions on the impact of a sea of phones set to “record” during these events, there can be no denying that the information people share publicly is invaluable for anyone with a commercial interest. From promoters to sponsors, there now exists a wealth of real-time feedback and post-event analysis.