Month: March 2015

Daffodil Day 2015 – Twitter Analysis

For any brand, marketing now means getting social media right. Coca Cola’s #ShareACoke campaign serves as a best in class example of social media marketing. Charitable organisations are also demonstrating that when done right, social media can create awareness for their desired cause and aid their fundraising efforts. Recent fundraising success stories include the #IceBucketChallenge and the #nomakeupselfie.  Responding to …

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Ed Sheeran and Kodaline – the concerts that got people talking online in Ireland

Lily Lieberman is a Junior at Arizona State. She is currently interning with Olytico as part of the CAPA study abroad programme. As an American studying abroad with CAPA in Ireland for the semester, I’ve always been fascinated by cultural differences in music. I chose to study in Dublin because of the city’s rich musical history as well …

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Tayto ‘More than just a Crisp’ Pop-Up Shop – Twitter Analysis

  On March 5th 2015, the doors opened to Dublin city’s latest gastronomic offering. As part of their ‘More than just a Crisp’ campaign, Tayto Ireland launched a pop up shop. The concept although simple, is delicious and undoubtedly has generated great interest both on and offline.   At Olytico, we monitored and analysed Twitter content …

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#OlyticoTrends Weekly Review of Social Media Analysis 6.3.15

Social Media as a new platform for Psychology Research “Researchers are developing new methods of language analysis, and how social media can be leveraged to study personality, mental and physical health, and cross-cultural differences.” A study using open-vocabulary analysis found distinct variations in language with personality, gender, and age. For example, men used the possessive ‘my’ …

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