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The RBS 6 Nations Championship 2010 – A Media Analysis

How have the media covered this year’s Championship? Which nation has enjoyed the most coverage? Has winning lead to more column inches? Or has defeat been covered in greater depth? Which players’ names are in lights, and why? O’Leary Analytics has conducted research into the media coverage of each team in this year’s Six Nations Championship and analysed how the media in each nation, and globally, is covering the event.

Tiger Woods and Sponsorship – Three Months Later

It is clear from the analysis that three months after the story broke, the relationship between Tiger Woods and his sponsors, in the media, continues to evolve. He may not be on their website; he may not be wearing their logo; he may not feature in their advertising; he may not be carrying their name on his bag. Despite all this, his association with these companies continues to be reported in the media.

The Ryanair Story – How one airline is dictating its own online media agenda

It’s rare that a week passes when Ryanair do not feature prominently in the news. Over the last 12 months, what has Ryanair’s media presence been like, online? What are the key stories that the airline has promoted, and what gets reported? O’Leary Analytics has taken the coverage the low fares airline has received over the last year in the online media and picked out the key trends and topics.

Toyota Recall – The Best Built Cars In The World?

However, it was on 21st January 2010 the story took a turn for the worse for Toyota. They announced a second recall – this time to deal with the problem of a “sticky” accelerator pedals. This recall included 2.3 million vehicles sold in the US, 1.8 million vehicles in Europe and 75,000 in China. Five days later Toyota announced they were suspending sales for selected vehicles.

A Tablet In All But Name – What the online media think Apple will call their latest product

This is a copy of a guest post I wrote for Simply Zesty an online PR and social media company. Wednesday 27th January has be renamed Digital Christmas by Media Week and with good reason – it marks the day when Apple is expected to introduce its long-rumored tablet device. There has been a steady …

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Iris Robinson – How the online media are reporting the story

One name dominating the headlines in Ireland this week has been Iris Robinson. The wife of Peter Robinson (who temporarily stepped aside as First Minister in the Northern Ireland Assembly yesterday), she has been at the center of a political and personal scandal. Details of Robinson’s extramarital affair with a 19 year old in 2008 …

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Tiger Woods and Sponsorship– How the online media are telling the story

Even for those with little or no interest in sport, it has been hard to miss the name Tiger Woods in the media over the past few weeks. On the night of November 27th 2009, reports emerged that the number one golfer in the world, and arguably the most recognisable athlete on the planet, had …

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The First Day

Hi, My name is Stephen. Welcome to O’Leary Analytics. Today is the first day of a new company – one which is starting small, and hopes to grow. We will keep you up to date on the progress here, and hopefully provide you with some interesting information along the way. If you are interested in …

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