Daffodil Day 2015 – Twitter Analysis

For any brand, marketing now means getting social media right. Coca Cola’s #ShareACoke campaign serves as a best in class example of social media marketing. Charitable organisations are also demonstrating that when done right, social media can create awareness for their desired cause and aid their fundraising efforts. Recent fundraising success stories include the #IceBucketChallenge and the #nomakeupselfie.  Responding to …

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