Every so often a computer game comes along that transcends contexts and becomes part of the offline social narrative. In the last few years, Pokemon Go and Angry Birds are examples of games that have managed to achieve this.
Inspired by the recent Claire Byrne Show, at Olytico HQ we were intrigued to see what the online conversation was like around the latest computer game to bridge the online / offline divide – Fortnite.
Over the last 365 days, #Fortnite has featured globally 3,042,730 times on Twitter with a significant momentum shift noticed in late 2017 / early 2018.
In the first four months of 2018, #Fortnite has featured in Tweets on average 666,519 times per month.
While a lot of content is related to the game itself, competitions (giveaways) or gamers talking about the high and lows of playing the game, some Twitter mentions also reflected the mass reach for the game as football stars started to incorporate game moves into their goal scoring celebrations and gamers start to replicate some of the characters in their offline behaviour.
In addition to our analysis for the use of #Fortnite on Twitter, we also identified additional mentions in connection to the game where the hashtag #Fortnite was not used. One of the most prominent posts from this analysis was shared by Drake. During his #Fortnite game with @Ninja, he shared a tweet that received 136,548 retweets, creating a significant spike in online conversation connected with the game.
With the increased availability of the game through an iOS App and concerns about the addictive nature of the game itself, it will be interesting to see how conversation online around this game develops in the coming weeks – in the short term and based on our Twitter analysis, it looks set to rise.
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