#Olytico Trends Weekly Review of Social Media Analysis 10.12.15


Twitters Year In Review 2015

“If it’s happening in the world, it’s happening on Twitter. Revisit the moments that made this year memorable.” – Twitter

It’s safe to say that 2015 could be called the year of the Emoji. In early November, for the first time ever, a pictograph was named The Oxford Dictionaries Word of the Year.

Not just any emoji though, ‘Face with tears of joy’ took the top spot after beating words such as Brexit, Ad Blocker, On Fleek, Lumbersexual and Dark Web amongst others.

With Twitter releasing their stats as part of the #YearOnTwitter, ‘Face with Tears of Joy’ has another reason to keep crying with laughter as it has been named the most used emoji. The emoji has been used a whopping 6.6 billion times on Twitter.


Curious about the biggest moments, top Tweets, and most popular trends of the year? Visit http://2015.twitter.com  to see the #YearOnTwitter.



Facebooks Year In Review 2015

“As the year comes to a close,we remember what was on our minds in 2015,and the difference we made by coming together.” – Facebook

Facebooks year in review reveals what were some of the most talked about topics on the social platform from January to December of 2015.

The US Presidential election  takes first place, even though the election isn’t until late next year, with campaign announcements and performances of candidates in debates driving the conversation globally.

Following closely are topics such as Marriage Equality. In May 2015, Ireland became the first country to legalize same-sex marriage through popular vote closely followed by the US Supreme Court ruling in June that stated all states must allow same-sex marriages.


Take a look back at the most talked-about topics of the year. 


Youtubes Year In Review 2015

“Irish viewers proved to have a sweet tooth, with “Trying Japanese Candy”, “ThatcherJoe does that Candy Video” and a cake-making tutorial, “Miniature Guinness Cakes”, ranking highly.” – Irish Times

What do Conor Mc Gregor, a Jack Nicholson impersonator, Guinness cakes and Japanese candy have in common? They all feature on the YouTube most watched in Ireland Top 10 list for 2015.

The most viewed video though was from feminine hygiene brand Always, with the #LikeAGirl campaign, which aimed to turn what may be considered an insult into an empowering message. Following closely were videos such as ‘Love Has No Labels’, ‘Trying Japanese Candy’ and Conor McGregor’s Heart-breaking Story about a young fan.

YouTube reveals Top 10 most popular 2015 videos in Ireland

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