Each week, the team at Olytico select some of the best examples of social media monitoring and analysis from across the globe. This week we look at #TBT, the role of social media in travel plans, electronic dance music, and the battle of the live streaming apps.
Myspace Trends on Thursdays due to #TBT
In a recent social media analysis, #TBT was discovered to be a driving force behind an increase in traffic on social media platform, myspace. Users utilize the site to collect archived photos from the early to mid 2000s for their #TBT posts on Instagram and Facebook.
Travel planning requires books where as sharing holiday moments requires social media
“The project is being funded by a partnership grant with Destination NSW. It aims to ascertain what encourages visitors to spend time in regional NSW and the barriers to such trips, in part by analysing tourists’ social media posts about their holidays.” University of Technology, Sydney researchers, Dr. Deborah Edwards and Anja Hergesell conducted a research study on tourism within regional New South Wales in which they analyzed tourists’, social media tweets and posts. It is from their research that they discovered most foreign tourists plan their trips before they arrive and that they reference travel books rather than social media to make these plans. Also, their research has revealed that tourists typically use their mobile devices for social networking.
Definition of a Electronic Dance Music (EDM) Fan
“Since the start of 2015, there have been over 6 million conversations related to Electronic Dance Music (EDM) in the U.S., including 3 million on Twitter, 1.5 million on Instagram, and 500,000 on Facebook via public profiles, according to music marketing agency My Love Affair and social media tracker Linkfluence.” A recent social media analysis on EDM reveals that majority of its fans jam out with a Corona in hand while dressed in neon Nike gear. There are over 15,000 mentions of each brand in relation to EDM via social media. EDM is second to Hip- Hop in being the most conversed music genre on social media. The music category is mentioned in 6 million US conversations alone. Twitter had 3 million mentions, Intsagram 1.5 million, and there 500,000 on Facebook. Truly EDM knows how to drop a beat that gets the buzz going.
Meerkat vs. Periscope a battle of the APPs
“According to Twitter analytics tool Topsy, Periscope generated a buzz of about 51,000 tweets on the day of its launch and has collected nearly 111,000 mentions over the past month—mostly in the last few days. Meerkat has been steadily climbing since its launch and has accumulated over 200,000 tweets, though it’s yet to peak past 23,000 in a single day”
In AJ Dellinger’s analysis of the two new live streaming apps, Meerkat and Periscope one learns that the battle for the number one spot in downloads maybe no battle at all. It is from her report that one learns both Meerkat and Periscope have gained little to no traction in popularity when compared to other social media platforms. Periscope had a total of 110,000 tweet mentions this month where as Meerkat earned a 200,000 mentions; however Dellinger notes that these figures mean almost nothing when you compare them to the 6 million mentions the #AlwaysInOurHeartsZaynMalik received this month after leaving One Direction. Looks like Periscope and Meerkat should produce a few top albums to boost their popularity.