#Olytico Trends Weekly Review of Social Media Analysis

How the Internet talks

Since the launch of Reddit — the online link-sharing and commenting platform — in June 2005, the site’s monthly visitors have grown to more than 200 million, and users have posted more than 1.7 billion comments. Those comments are filled with abbreviations, Internet memes and slang, much like the rest of the Web, and collectively they form a trove of data about how people use language online. To get a sense of the language used on Reddit, we parsed every comment from late 2007 through August 2015

An analysis of Reddit and the language used on the platform led FiveThirtyEight to some very interesting findings and very different uses of words. The rise of the word “emoji” and decline of the word “emoticon” are clearly evident in the 8 years’ worth of data.

How the Internet talks (well, the mostly young and mostly male users of Reddit, anyway. 


Big Data is the latest kind of movie magic, changing how films are made and marketed

Boston-based Legendary Entertainment is the company behind movies such as the Dark Knight trilogy, the Hangover series, Inception, and Godzilla. It uses deep analytics against multiple data sources to inform everything from the choice of actors and the content of trailers to targeting its digital marketing.”

Legendary entertainment, the company who are responsible for blockbusters such as The Dark Knight and Inception, are utilising social listening to inform decisions. Important decisions such as saving millions of dollars in media spending aren’t the only reason analytics are being used though. Legendary analyse an actor’s social media footprint along with their search rank to help in the process of casting for a part.

Big Data Takes a Star Turn at Legendary Entertainment



Social media analysis reveals growth in positive discussion around climate action

“Researchers analysed more than 430,000 relevant posts in English across Twitter, Facebook, blogs, and online forums dated from January 2013 to 13 December 2015, just after the closure of the UN climate summit in Paris.”

Three years of social media data surrounding climate action was analysed by The New Climate Economy think tank to measure peoples behaviours towards climate action and economic growth. Upwards of 400,000 post were analysed from all major social networks along with blogs and forums to reveal that over the last 18 months’ positive messages had increased by almost 700%.

Massive growth in online buzz around climate action, study shows. 

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