Each week Olytico tracks the trending Twitter topics in Ireland. We specialise in social media listening and analysis, helping our clients make well-informed, performance-driven decisions based on Olytico insights.
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(4 minute read)
The Top 10 Twitter Trends in Ireland from last week (12th – 18th September 2016) are summarised below.
Mayo took on reigning champions Dublin in the All Ireland GAA football final on Sunday. Dublin got off to a slow start taking 29 minutes to score their first point. Fortunately for them Mayo managed to score two own goals so Dublin took the lead early on. Mayo kept their heads in the game and managed to put points on their own side of the scoreboard in the second half. Dublin were leading at full time but after seven minutes of injury time Mayo put two balls over the bar to even the score and draw the game. The final score was Dublin 2- 9, Mayo 0-15. The replay will take place at 5pm on October 1st, let the fight for tickets begin.
Poor mayo fans: happy and relieved not to be beaten, yet knowing should have won, that Dublin cannot be as bad again. #DUBvMAYO
— Matt Cooper (@cooper_m) September 18, 2016
— Catriona Loughran (@Catlough) September 18, 2016
Ireland rediscovered its rich cultural heritage on Friday night as culture night was celebrated around the country. Music, literature, art, drama and poetry were all enjoyed and normally private architecturally important buildings were open to the public.
I like #CultureNight but it puts me in mind of Esso flowers on Valentine's Night. We should care more about culture than only once a year.
— Donal O'Keeffe (@Donal_OKeeffe) September 16, 2016
— Ali Sheridan (@AliJSheridan) September 16, 2016
— Dr Maeve Liston (@ListonMaeve) September 17, 2016
It wasn’t only “batter week” shenanigans that caused The Great British Bake Off to trend last week. It was announced that Channel Four bought the rights to the programme from BBC for £75 million. Subsequently it was reported that presenters Sue and Mel are leaving the show because of the move from its BBC home. Irish fans of the show voiced their upset at the change on Twitter complaining about the introduction of ads that will come with the move to Channel Four.
"Batter the devil you know" 😭😭😭 don't leave us Mel! #gbbo
— Paul Broughall (@paulieblogger) September 14, 2016
— Éidín Ní Shé #washyourhands (@EidinNiShe) September 12, 2016
Littlewoods Ireland brought a circus theme to their Blog Awards last week in Dun Laoghaire. Attendees were treated to acrobatic displays and observed death defying acts as they waited for the announcement of the night’s winners. Big winners of the night were Irish language bloggers Gaeilge Le Glam who won “Best Personal Blog” of the year and TheTaste.ie who won “Best Company Blog of the Year”.
— Gaeilge Le Glam (@GaeilgeLeGlam) September 15, 2016
— TheTaste.ie – Ireland's Food, Drink & Travel Mag (@Thetaste_ie) September 16, 2016
— Ed Roche (@EDROCHE) September 16, 2016
5. Current Affairs Programmes
Three current affairs programmes trended last week on Twitter with hashtags for multiple shows sometimes being used in singular tweets. The most talked about current affairs issues mentioned using these hashtags last week were: Project Eagle, the NAMA investigation and Dublin Bus Strikes.
#TodaySOR – Today with Sean O’Rourke on RTE Radio 1
— ConcernedCitizen (@scrahallia) September 16, 2016
#RTEPT – RTÉ Primetime on RTÉ One
— Bob Hughes 🇮🇪🇬🇧🇳🇬🇪🇺 (@bobhughesnews) September 13, 2016
The Dublin Bus strike continued last Thursday and Friday causing widespread disruption in the capital. There were differing opinions on how best to deal with the strike on Twitter.
Give them the money…
— Theo Triangle (@theotriangle) September 15, 2016
Thousands of second level students explored possible career paths and post leaving cert options at the Irish Times Higher Options conference in the RDS last Wednesday. Over 170 national and international colleges, universities and institutes displayed at the expo giving information and advice to prospective students.
#HigherOptions was actually a lot better than I was expecting!! I took like millions of prospectuses and actually some things.
— Kathy (@KathyWasHere_) September 15, 2016
— Robert Farrell (@RobertFarrell_) September 14, 2016
After a 12 year wait, the third installation of the Bridget Jones series “Bridget Jones’s Baby” was released in Irish cinemas on Friday. The Irish premiere was held in the Odeon Point Village on Monday. Initial Twitter reviews of the film were positive: “If you need a bellyaching laugh this weekend, go to Bridget_Jones, it is SO funny!!”.
#BridgetJonesBaby was fantastic! Just as good as the previous ones 💞
— ShannonBookworm🔱 (@Shannonbookworm) September 18, 2016
— sonja mohlich (@sonjamohlich) September 12, 2016
The Tiger Fringe Festival kicked off on September 9th and continues until the 25th of September. The THISISPOPBABY production “Riot Dublin” was the stand out production on Twitter. Directed by Philip McMahon and Jennifer Jennings featuring the infamous Panti Bliss “Riot infuses the magic of theatre with the excitement of variety and the energy of the dance floor.”
— Lords of Strut (@LordsofStrut) September 14, 2016
#RIOTdublin was amazing. I laughed, I cried, I gasped, I took pause. Also I farted a few times sorry
— Louise O'Connor (@oconnola) September 14, 2016
“What would you do if you were dared? If you knew that what you were doing was the ultimate show of care?” This September Today FM are asking people to step outside of their comfort zones to raise money for the Irish Cancer Society. Twitter users shared their intentions and their ideas for their dares.
— Hot Press (@hotpress) September 13, 2016
— Giveblood (@Giveblood_ie) September 12, 2016
If you want to find out more about what trended in Ireland over the last seven days or have any other social media listening requirements, drop Olytico a request at firstname.lastname@example.org or click here.