Each week Olytico tracks the trending Twitter Topics in Ireland. We specialise in social media listening and analysis, helping our clients make well-informed, performance-driven decisions based on Olytico insights. To find out more about our services click here.
The Top 10 Twitter Trends in Ireland from last week (28th – 4th December 2016) are summarised below.
- #LateLateToyShow and #Bookelves16
For many of us in Ireland, The Late Late Toy Show marks the beginning of the festive season. This year the chosen theme was The Jungle Book, which saw an impressive array of animal costumes introducing a wild side to the Toy Show studio. The excitement for this national institution was palpable across social media.
The Book Nook segment gained some special attention and coincided with the #Bookelves16 movement. This is a voluntary team of children’s booksellers, authors and experts who are encouraging children’s to read more. One of the young reviewers even received a letter from President Higgins on the importance of reading and on her particular passion for studying world presidents.
Only 2 more sleeps! @Primark hot choc at the ready! So excited for the Late Late #ToyShowforTempleStreet #LateLateToyShow @RTELateLateShow pic.twitter.com/RwA2eAa1nV
— Lili Forberg (@LiliForberg) 30 November 2016
Exhausted after the excitement of the book nook on #latelatetoyshow #bookelves16 – the best in the history of the show – quite something!
— Sarah Webb (@sarahwebbishere) 2 December 2016
Lovely to hear Ryan and @PresidentIRL emphasise the value of reading. #bookelves16 #LateLateToyShow
— Dubray Books (@DubrayBooks) 2 December 2016
2. #TodaySOR
Former Minister for the Environment, Alan Kelly, and Irish trade union leader, Brendan Ogle, took aim at each other on the issue of water charges. The political enemies aired some of their issues on the Today with Sean O’Rourke programme on RTE Radio 1.
Alan Kelly given the opportunity to insult the intelligence of the country again. He said water privatisation was a myth. #todaysor pic.twitter.com/vVfjutSA9y
— Mick Caul (@caulmick) 30 November 2016
All Ogle #watercharges media spots descend into a personalised hero vs villain scenario where he’s always the hero @TodaySOR #TodaySOR
— Paddy Cole (@PaidiCole) 30 November 2016
3. #Liw16
Last week marked Library Week 2016 and it’s theme was ‘Libraries: empowering through online access’ . It is a chance for our librarians to showcase the importance of libraries and that there are a range of resources to avail of alongside the traditional book.
Search c.850 local, national & international newspapers online for free with @ProQuest & your library no. #LIW16 https://t.co/zYZG3Yi268 pic.twitter.com/gbo0eJ8MlG
— DublinCityLibraries (@dubcilib) 2 December 2016
It’s all about libraries this #LIW16 Mostly talking online stuff. So what’s the best search engine? pic.twitter.com/HEKa4vFaZi
— Maria O Sullivan (@MariaMernagh) 1 December 2016
4. #EirOtherVoices
This now annual musical experience took place this past weekend, in Dingle. Favourites such as Lisa Hannigan and Imelda May were part of this year’s programme. The event has attracted a range of Irish and international artists and gives fans an opportunity to experience them in an intimate, and almost ethereal, setting of St James’ Church in Dingle.
Well that was a pleasure ❤️ @OtherVoicesLive #eirOtherVoices #WildAtlanticWay #irishmusicparty pic.twitter.com/0ZeKVdZq9R
— Brass Phantoms (@BrassPhantoms) 4 December 2016
No place I’d rather be than Dingle and & @OtherVoicesLive. Thank you for having us! X https://t.co/qlXcsz5vA2
— Lisa Hannigan (@LisaHannigan) 3 December 2016
5. #Seanad
The First Minister of Scotland, Nicola Sturgeon, visited Seanad Eireann this past week in what proved to be an historic occasion. Her speech was largely centred on the issue of Scottish independence and First Minister Sturgeon was shown overwhelming support from Irish senators and politicians. A clear affection for the politician was evident on social media.
I was honoured today to have met The First Minister of Scotland @NicolaSturgeon,what an inspirational woman!#Seanad pic.twitter.com/LtRae6si7a
— Frances Black (@frances_black) 29 November 2016
The ‘Selfie Senators’ with @NicolaSturgeon after her address to the #Seanad. @AodhanORiordain @PaudieCoffey pic.twitter.com/ghBAQT84d0
— Kevin Doyle (@KevDoyle_Indo) 29 November 2016
6. Ben Woodburn and the #EFLCup
At the tender age of 17, Liverpool player, Ben Woodburn, became the youngest-ever goalscorer in the Red’s match against Leeds United in the EFL Cup.
Goals from Divock Origi and 17-year-old Ben Woodburn helped Liverpool beat Leeds 2-0 in the #EFLCup quarter-final. pic.twitter.com/QzKQuPYMiu
— 98FM Sport (@98FMsport) 29 November 2016
7. #VSFS2016
The ever spectacular Victoria’s Secret Fashion Show was held last week in Paris on 30th November an featured a host of our favourite famous supermodels such as sisters, Gigi and Bella Hadid, as well as Kendall Jenner. Musical entertainment was provided by Lady Gaga, among others.
Fave. #VSFS2016 pic.twitter.com/yTfE088hA5
— Leanne Woodfull (@LeanneWoodfull) 1 December 2016
8. #Pknt
Veteran broadcaster, Pat Kenny’s Newstalk show made headlines last week for a couple of reasons. One was the impactful series on domestic violence with reporter, Richard Chambers. The other was when the show’s host defended himself when his interviewee claimed he was not in touch with the struggles of ordinary income earners.
Listen back: The incredible strength of Brigid. Our final report in #pknt‘s series on domestic violence. https://t.co/UUD2w6Fv9j pic.twitter.com/nMxPlqAYJi
— Richard Chambers (@newschambers) 5 December 2016
I bet you a fiver half of Pat Kenny’s tenner does NOT go to Michael Noonan. #vinb #pknt https://t.co/bUBRhveYss
— Paddy Cole (@PaidiCole) 1 December 2016
9. #CyberMonday
Following the shopping bonanza that was Black Friday, Cyber Monday provided for even more online shopping activity ahead of the gift-giving season. This is yet another borrowing from the US, as it takes place on the Monday after Thanksgiving.
This is how I look on #CyberMonday pic.twitter.com/nG3dSwVxZD
— James Kelleher (@etienneshrdlu) 28 November 2016
‘it’s clear that mobile is starting to take over #CyberMonday.’ #Mobile Devices Driving Longer Holiday #Shopping https://t.co/SRc3bbfw7d
— Simon Hodgkins (@simonhodgkins) 1 December 2016
10. #EirSpiders
Now in their 21st year, the Eir Spider Awards 2016 took place on 30th November at the Doubletree Hilton, in Dublin. The online and digital media community came together to celebrate excellence in their field, providing not only the chance to win an award, but gain exposure to Ireland’s most compelling digital companies. Proceedings were hosted by none other than Queen of Ireland, Panti Bliss.
Took home some hardware at the #eirSpiders Digital Business Awards
Do what you love and you’ll never work a day in your life pic.twitter.com/Q6cKFYuUR0
— Rob Lipsett (@RobLipsett) 30 November 2016
Tonight I’ll mostly be doing this at the @eirSpiders Awards. #eirSpiders pic.twitter.com/oyJ4F41394
— Dr Panti Bliss (@PantiBliss) 30 November 2016
If you want to find out more about what was trending in Ireland this past week, or if you have any other social media listening requirements, send us a request at info@olytico.com or click here.