Top 10 Irish Twitter Trends: 29 Aug-4 Sept 16

Each week Olytico tracks the trending Twitter topics in Ireland. We specialise in social media listening and analysis, helping our clients make well-informed, performance-driven decisions based on Olytico insights.
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The Top 10 Twitter Trends in Ireland from last week (29th August – 4th September 2016) are summarised below.


1. #EP2016, #ElectricPicnic

Approximately 700 acts entertained around 55,000 people in Stradbally Hall, Co. Laois last weekend as the venue played host to Electric Picnic for the 12th year. Everything and everyone was catered for this year. Headlining acts including LCD Soundsystem, Chemical Brothers and Gavin James wowed music fans while theatre acts, comedians, art installations, live debates and yoga classes kept others amused.


2. #AppleTax, #Apple

The EU Commission ruled last week that Ireland gave Apple illegal state aid worth up to €13 billion over a period of more than a decade. The government has been asked to recover funds from the multinational company. It has been reported that the government are set to appeal the decision. Twitter users have mixed opinions of the scenario with some people protesting the government’s decision to appeal and others condemning the EU Commission’s decision.


3. #LWIBloggies2016

The Littlewoods Ireland Blog Award finalists were announced last week to the excitement of final nominees. Some of the blog categories included are: Lifestyle; Current Affairs and Politics, Travel, Arts and Culture and Fashion. The awards ceremony itself will take place in Dun Laoghaire on September 15th.


4. #DFATConf16

The Department of Foreign Affairs and Trade Conference 2016 was held in Dublin Castle on the 29th of August. Irish ambassadors and senior diplomats from across the world gathered in Dublin to discuss a number of issues including: Brexit and its effect on Ireland, Ireland’s campaign for a seat on the UN Security Council in 2020, Ireland’s bid to host the 2023 Rugby World Cup, humanitarian aid and the reform of the Passport Service.


5. #HerNameWasClodagh

Clodagh Hawe and her three young sons were killed last week in what police are treating as a murder suicide by husband and father Alan Hawe. The tragedy dominated headlines for much of last week reporting on details of the case and the reasons behind the killings.  It was the media coverage of the topic however that trended on social media after journalist Linnea Dunne wrote an article highlighting the lack of attention given to Clodagh in the media.


6. #AllIrelandFinal, #TippvKK, #KKvTipp

Tipperary took on 2015 All Ireland Champions Kilkenny in the 2016 All Ireland Hurling final on Sunday. The sides were level 10 times through the intense first half but Tipperary managed to steal the win in the second half with two fantastic goals. The Premier county brought the Liam McCarthy cup home for the first time since 2010 with a 2 – 29 to 2 – 20 win over the Cats. Another conversation driver on social media was John “Bubbles” O’Dwyer’s post-match interview where he got understandably over-excited.


7. #BackToSchool

School lunches were packed and school bells rang again after a long summer off last week. The children of Ireland returned to school and Twitter users marked the occasion posting pictures of uniform clad children posing in front of doors and supermarkets promoted lunchbox saver deals.


8. #USOpen

In tennis the US Open has been taking place in Flushing Meadows over the last two weeks and fans have been commenting and supporting their favourite players on Twitter.

Rafael Nadal failed to get past the fourth round as he lost a five-set thriller to France’s Lucas Pouille. France now have three representatives in the quarter finals. World number one Novak Djokovic will face France’s Jo-Wilfried Tsonga and Pouille will take on fellow Frenchman Gael Monfils.


9. #GeneWilder

American actor Gene Wilder, remembered by many for his namesake role in Willy Wonka and the Chocolate Factory, died last week at the age of 83. In a year of iconic celebrity deaths, Twitter users were particularly poignant, posting messages, tributes and thanks for years of laughter and entertainment.


10. #VMAs

The MTV Video Music Awards always seem to provide a couple of days worth of gossip and plenty of conversation starters. The 2016 VMAs were no different. Beyonce stole the show, according to many Twitter users, performing Lemonade for 15 minutes; Drake declared his love for Rihanna, before presenting her with the Michael Jackson Vanguard Award; and Kanye was his entertaining self, giving an interesting speech before presenting his new video “Fade”. It was all a bit much for some people.


If you want to find out more about what trended in Ireland over the last seven days or have any other social media listening requirements, drop Olytico a request at or click here.


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