Top Twitter Trends (20th – 26th March)

Jessica Hergert is a junior at Rider University. She is currently studying abroad at Griffith College and interning with Olytico through the CAPA study abroad programme.

Each week Olytico tracks the trending Twitter Topics in Ireland. We specialise in social media listening and analysis, helping our clients make well-informed, performance-driven decisions based on Olytico insights. To find out more about our services click here.

The Top 10 Twitter Trends in Ireland from last week (20th – 26th March 2017) are summarised below.


1. #MothersDay

Ireland celebrated mothers everywhere on Sunday for Mother’s Day. Many took to Twitter to post Mother’s Day brunches or black and white photos from back-in-the-day. Surprisingly, Ireland’s weather was perfect for the day, actually reaching warmer temperatures than Spain! People were excited to get outside, enjoy the sunshine and give thanks to their mammies all day.


2. Martin McGuinness

Former First Minister Martin McGuinness passed away on March 21st at age 66 after a battle with a rare disease called amyloidosis. Described as “a passionate Republican,” McGuinness served as First Minister of Northern Ireland for nearly 10 years before stepping down in January 2017 due to his declining health. The Sinn Féin politician was laid to rest in his hometown of Derry surrounded by his friends, family and other political figures including former U.S. President Bill Clinton.


3. #M2C2017, #recirc17, #WorldPoetryDay

With Ireland’s rich literary history, it is no surprise that last week saw three different bookish events around the country. The Mountain to Sea drl Book Festival took place from March 22nd – 26th bringing special guests, panels and performances to book-enthusiasts of all ages. Also during that time was the Reception and Circulation of Early Modern Women’s Writing, 1550-1700 conference. The conference presented a qualitative analysis and answered questions for those interested in the study. Finally, World Poetry Day took place on March 21st, celebrating the importance and love of poetry all over the world.



Ireland faced off with Wales in a physical 2018 FIFA World Cup Qualifier game at the Aviva Stadium on March 24th. The nil-all-draw ended terribly for Irish right-back, Séamus Coleman, who broke his leg in two places during a particularly rough play. Striker Shane Long rushed to comfort his teammate, apparently using breathing techniques he learned from comforting his pregnant wife. Managers say the injury is truly unfortunate as Coleman was having “the season of a lifetime.”


5. #InternationalDayofHappiness

The annual International Day of Happiness fittingly took place on the first day of spring, March 20th, this year. Founded in 2012, the International Day of Happiness aims to promote the mission “Create a happier world together.” As part of the celebration, the World Happiness Report was published, ranking 155 countries by collective happiness. Ireland jumped four spots from 19th in 2016 to 15th in 2017, apparently making strides toward becoming a happier nation.


6. #WaterfordGreenway

Ireland’s longest “off-road cycling and walking trail,” the Waterford Greenway, officially opened on March 25th. Stretching across 46km, the greenway shows off Ireland’s beauty, including scenic coast views, viaducts and many picture-worthy stops. The grand opening attracted outdoor enthusiasts from everywhere eager to hop on the trail and enjoy the early-spring sun.


7. Ryan McBride

Derry City F.C. captain, Ryan McBride, passed away suddenly at his home on March 19th. The 27-year-old defender was high spirited after leading Derry City to another victory against Drogheda United on Saturday. Apparently, McBride, who played the full 90-minutes of the game, was ill during the game but attributed it to a virus. McBride’s cause of death is still unknown at this time but his teammates and fans of Derry City F.C. are mourning the loss of “a warrior and a gentleman”.


8. #RedNoseDay

Comic Relief’s one-day telethon, Red Nose Day, kicked off on March 24th to raise money to “transform lives across the UK and the world’s poorest communities”. Red Nose Day raised over £70 this year and, as part of “The Golden Pound Principle,” every pound will be donated to help those in need. Red Nose Day always draws a large number of celebrities and musicians eager to do their part in the event. This year’s highlights included a special Carpool Karaoke with band Take That, Ed Sheeran’s moving trip to Liberia and a 10-minute sequel to Love Actually starring the original cast!


9. #EU60

European Union leaders gathered in Rome on March 25th to celebrate the 60th anniversary of the Treaty of Rome signing. The treaty marked the spark that led to the official formation of the EU in 1993. Despite a lot of uncertainty in Europe today, the “birthday party” celebrated the great achievements in European history.. A lot of controversy surrounded UK Prime Minister Theresa May’s empty chair at the celebration as Britain prepares to launch the Brexit negotiations.


10. #Ireland2023

Following Ireland’s release of the Liam Neeson-narrated promotional video, The World Rugby Technical Review Group visited Ireland for two-days to discuss their upcoming bid to host the 2023 Rugby World Cup. The group met with Enda Kenny and visited both Croke Park and Aviva Stadium where they were welcomed with the spirit of Irish rugby. Tensions are mounting ahead of the November vote on who the host nation will be. Ireland goes up against competitor bids from South Africa and France


If you want to find out more about what was trending in Ireland this past week, or if you have any other social media listening requirements, send us a request at or click here.

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