Top Twitter Trends (23rd-29th January)

Each week Olytico tracks the trending Twitter Topics in Ireland. We specialise in social media listening and analysis, helping our clients make well-informed, performance-driven decisions based on Olytico insights. To find out more about our services click here.

The Top 10 Twitter Trends in Ireland from last week (23rd – 29th January 2017) are summarised below.


  1. #IBYE

The regional finals of Ireland’s Best Young Entrepreneur Competition are taking place in January and February, ahead of the national finals in March. The competition is open to anyone aged 18-35 with a start-up idea or an existing business that they want to add to.


2. #AlternativeFacts

The sensational term ‘alternative facts’ was used last week by President Trump’s counsellor and Republican party manager and strategist, Kellyanne Conway. She used the term in defence of comments made by new White House press secretary, Sean Spicer. As per last week’s trending topic, Spicer made refutable comments with regards to the size of the crowd that attended the inauguration and blamed the media for false reporting.


3. #EuroMillions

The Euromillions lottery was won in Ireland last week. There is a number of winners of the whopping €88,587,275 jackpot, but it is not yet known whether they are family members or part of a syndicate.


4. #FirstDatesIRL

First Dates Ireland trended again last week after its first episode went down a treat, episode two didn’t disappoint. Viewers took to Twitter to provide commentary and opinion on the latest offering.


5. Westport

Westport, Co. Mayo made headlines last week as residents were perturbed by late-night phone calls to their homes that were intended for the UK based, Babestation. This was due to a mix up where Irish Babestation customers dialled the premium-rate numbers starting wuth ‘098’, without first using the UK dialling code. Babestation issued a press release apologising for the mishap.


6. #OperationTransformation

Operation Transformation (OT) teamed up with Flahavan’s to give away 200,000 bags of Flahavan’s porridge on 28th January. The free bags of oats were distributed in supermarkets nationwide. The packets had to be scanned at check-outs to ensure that they were given as one per shopper per household.

In other OT news, there was praise for leader and amputee, Chris, who smashed his target yet again, while viewers criticised leader, Mairead, for her lack of motivation.


7. #Strike4Repeal

‘Strike 4 Repeal’ is a group of pro-choice activists, academics, and trade unionists who are organising a national strike for 8th March, if the government does not call a referendum to repeal the eighth amendment before then.


8. #SUBWAYSchools

The Subway All-Ireland Schools Cup was held last week at the National Basketball Arena in Tallaght. The winners of the U19 and U16 Girls Cup finals were Holy Faith Clontarf (Co. Dublin) and Scoil Chriost Ri Portlaoise (Co. Laois), respectively. The boys U19 and U16 cup finals were won by St Aidan’s CBS (Co. Dublin) and St Malachy’s (Belfast).


9. Dublin Airport

Dublin Airport received bad press this week due to the alleged smuggling of immigrants through Dublin by Aer Lingus employees. Three men, two of whom are Aer Lingus employees, were arrested in connection with the allegations.


10. #IrishStallionTrail

The ITM Irish Stallion Trail took place on 27th and 28th January when Ireland’s Flat and National Hunt Stud farms opened their doors for breeders to view some of the world’s best stallions.


If you want to find out more about what was trending in Ireland this past week, or if you have any other social media listening requirements, send us a request at or click here.



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