Top Twitter Trends (27th February – 5th March 2017)

Jessica Hergert is a junior at Rider University. She is currently studying abroad at Griffith College and interning with Olytico through the CAPA study abroad programme.

Each week Olytico tracks the trending Twitter Topics in Ireland. We specialise in social media listening and analysis, helping our clients make well-informed, performance-driven decisions based on Olytico insights. To find out more about our services click here.

The Top 10 Twitter Trends in Ireland from last week (27th February – 5th March 2017) are summarised below.


1. #AE17

The Northern Ireland Assembly election took place last weekend yielding promising results for the country. Although recounts are underway, it is projected that Sinn Féin is the nationalist frontrunner, with unionists currently on level pegging. One of the biggest consequences from the election is the Democratic Unionist Party’s loss of veto power in regards to same-sex marriage. Overall, Twitter users seemed content with the presumed results as they would see Northern Ireland move toward the legalisation of same-sex marriage.


2. #WorldBookDay

The 20th Anniversary of World Book Day in Ireland was celebrated Thursday, March 2nd. The event aims to promote the joy of reading to children of every age. Book tokens and discounts were plentiful during the event. They allowed access to the magic of books for every child, regardless of their financial background. Children came into school dressed as their favourite book characters including Harry Potter, Katniss Everdeen and, even, Sherlock Holmes!


3. #BusÉireann

Trade unions, SIPTU and the NBRU, cancelled their planned strike last weekend after agreeing to begin talks with Bus Éireann at the Workplace Relations Commission. The cause of the conflict stems from a multitude of problems related to job cuts, location closings and more. Bus Éireann says they are taking the would-be strike seriously and are hoping to resolve the problem through meaningful discussion.


4. #TravellerEthnicity

Taoiseach Enda Kenny formally recognised the ethnicity of the Irish Traveller last week. This historic ruling marks the beginning of rectifying years of prejudice and discrimination against the nomadic group. The newly-recognised minority group is hopeful that this will lead to overall better living conditions, attaining their basic human rights and gaining respect from the public that has not existed before.


5. #ITTheatreAwards

The 20th Anniversary Irish Times Theatre Awards took place on March 5th, filling the auditorium with brilliant stage artists of every sort. David Ireland’s play Cyprus Avenue took home the award for Best Play. Jane Daly and Siobhán Bourke won the Irish Times Special Tribute Award for their years of commitment to Irish theatre. Overall, the Irish Times said they were pleased with the diversity of the awards and proud fans of the theatre took to Twitter to congratulate the winners.


6. #PancakeTuesday

Lent began last week following an eventful Pancake Tuesday feast that swept across Ireland. Also known as Shrove Tuesday, Pancake Day is rooted in Catholic tradition and is celebrated in many different ways throughout the world. In Ireland, pancakes were whipped up by the dozen with many connoisseurs taking photos of their creations to post on social media.


7. #TuamBabies

On March 3rd a horrifying discovery was made in Tuam, Co. Galway when the human remains of hundreds of young children were found under what used to be the site of an institution for unmarried mothers. Radiocarbon dating estimates the deaths likely occurred when the Bon Secours Mother and Baby Home was in operation from 1925 to 1961. Although the causes of death are suspected to be natural, the magnitude of bodies discovered is more than shocking. Officials say other possible excavation sites may be investigated soon.


8. #Zelda

Fans of the Zelda video games rushed out to buy the newest addition to the franchise – Zelda: Breath of the Wild. Released on an entirely new, portable gaming console called the Nintendo SwitchZelda has video-game-lovers everywhere talking. Despite mixed reviews for the overall Switch system, the majority of players are loving the unique, open-world format of the game and the nostalgic “feels” they are getting from seeing the beloved Link in a new adventure.


9. #Belgrade2017

A team of ten from Ireland attended the 34th annual European Athletics Indoor Championship that took place on March 3rd to 5th in Belgrade, Serbia. Despite high hopes from fans, Ireland’s team fell short and did not place in any of the final events. Ciara Mageean, a promising 1500m candidate could not finish the race due to an injury.


10. #MWC17

As the world’s largest mobile industry convention, the Mobile World Congress brought in a crowd of 100,000 to Barcelona Spain during the week long event from February 27th to March 2nd. Ireland brought an impressive 14 enterprise companies to the event. According to RTE, Ireland is well respected within the field. Although the Global Market Awards went to other companies like Salesforce1, Ireland’s presence did not go unnoticed.


If you want to find out more about what was trending in Ireland this past week, or if you have any other social media listening requirements, send us a request at or click here.

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