Top Twitter Trends (30th January – 5th February 2017)

Jessica Hergert is a junior at Rider University. She is currently studying abroad at Griffith College and interning with Olytico through the CAPA study abroad programme.

Each week Olytico tracks the trending Twitter Topics in Ireland. We specialise in social media listening and analysis, helping our clients make well-informed, performance-driven decisions based on Olytico insights. To find out more about our services click here.

The Top 10 Twitter Trends in Ireland from last week (30th January- 5th February 2017) are summarised below.


1. #SuperBowl

The New England Patriots and Atlanta Falcons kicked off the 51st annual Super Bowl on Sunday night. In an unbelievable 25-point comeback, the Patriots defeated the Falcons 34-28 after going into overtime for the first time in Super Bowl history. Sleep-deprived Irish Twitter users are still reeling from what some are calling the greatest Super Bowl ever.


2. #FiftyShadesDarker

Ireland is eagerly awaiting the release of Fifty Shades Darker, the second installment in the Fifty Shades film series. Starring Jamie Dornan and Dakota Johnson, Fifty Shades Darker continues the troubled love story of Christian Grey and Anastasia Steele. The controversial books-turned-films have a loyal following of fans looking forward to see what drama is in store for the couple.


3. #Scotland

A disappointing day for Irish rugby as Scotland beat Ireland in the Six Nations opener. Despite an impressive comeback from Ireland in the second-half, Scotland claimed the win 27-22. This is the first time Scotland won their opening match of the tournament since 2006.


4. #AllianzLeagues

Week one of the Allianz Leagues football and hurling games kicked off last weekend. Dublin won by 7 points over Cavan while Kerry claimed the win by one goal against Donegal. Despite an early goal by Roscommon’s Niall Daly, Tyrone finished six points ahead, winning the game. Fans of the GAA took to Twitter to post excited game-day tweets and behind the scene photos.


5. #EdSheeran

Tickets for Ed Sheeran’s upcoming tour went on sale Thursday. Fans were anxious to purchase tickets to Sheeran’s two Dublin performances that kick off the tour. The tickets sold out within the same day causing many to post disappointed tweets about computer malfunctions.


6. #DressLikeAWoman

Donald Trump is receiving backlash yet again for an inappropriate comment made regarding how he believes women should dress in the workplace. The comment sparked a powerful social trend of women posting photos wearing their daily work uniforms. From doctors to athletes to astronauts, these women are showing that “dressing like a women” does not have to mean a skirt and heels.


7. #Beyonce

Beyonce took to Instagram to announce she is pregnant with twins, captioning the post with “We have been blessed two times over.” The announcement caused an explosion of social media posts from excited fans. Some also say that Beyonce releasing the news on February 1st was symbolically celebrating the start of Black History Month.


8. #FirstDatesIrl

First Dates Ireland returned to television for its second season. The reality show films hopeful singles looking for love while exposing all the romantic, awkward and often hilarious moments that occur during a blind date. Fans of the show live-tweeted the episode, posting their favorite quotes and moments. They were particularly excited at Internet star and disabled activist Paddy Smyth’s appearance.


9. #TheToughest

AIB’s documentary The Toughest Trade showcased Alex Auld in a hurling match between Faythe Harriers and St. Martin’s. Auld is a Canadian ice hockey star but for The Toughest Trade he is putting his athletic ability to the test as an Irish hurling player. Rumors are spreading around Twitter about who else will be involved in The Toughest Trade this year with footballer Michael Murphy from Donegal supposedly playing rugby in France. The documentary is due to release in March.


10. #SebastianBarry

Author Sebastian Barry won the 2016 Costa Book of the Year for his novel Days Without End. The novel is a fiction rooted in both Irish and American history and portrays an unconventional love story between two soldiers. Dedicated to his son, the novel sparked a lot of pride from Irish fans who took to Twitter to congratulate the author.


If you want to find out more about what was trending in Ireland this past week, or if you have any other social media listening requirements, send us a request at or click here.

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