Top Twitter Trends (3rd – 9th April 2017)

Jessica Hergert is a junior at Rider University. She is currently studying abroad at Griffith College and interning with Olytico through the CAPA study abroad programme.

Each week Olytico tracks the trending Twitter Topics in Ireland. We specialise in social media listening and analysis, helping our clients make well-informed, performance-driven decisions based on Olytico insights. To find out more about our services click here.

The Top 10 Twitter Trends in Ireland from last week (3rd – 9th April 2017) are summarised below.


1. Syria, #Assad

President Donald Trump is finding himself in unusual territory after receiving many positive reactions following his largest foreign policy decision since his inauguration in January. After news of Syrian President Bashar al-Assad’s nerve-gas attack on the people of Syria, the Trump administration issued the executive order to drop a series of missiles on the Shayrat air base. Trump issued a statement saying the horrific deaths of babies and children were his main reason for taking action.


2. #OnTheFarm

Big Week on the Farm returned to RTE this week for five nights of live, educational entertainment hosted by a dairy farm in Coutehill, Co. Cavan. The show promised “live studio demos, discussions, dissections, hatchings and births,” all of which were delivered as the Shalvey family-of-five exposed what daily life on a farm is. During the show, owner of the farm, Patrick Shalvey even broke a world record for the reverse tractor run. Overall, viewers loved seeing the Shalvey’s farm and found that it was the perfect way to welcome spring to Ireland.


3. #ArnottsStyleSessions

From April 6th to 10th, Dublin’s oldest department store, Arnotts, offered new, exclusive “style sessions” featuring beauty experts and stylists renowned for their work. The sessions consisted of make-up tips, fashion shows, tricks for healthier skin, and even Beauty Bingo. Ladies were able to get celebrity advice from stars like international make-up artist Christine Lucignano, Dancing with the Stars presenter, Amanda Byram and Irish singer, Imelda May.


4. #TheMasters

The annual Masters golf tournament took place in Augusta, Georgia last week from April 6th to 9th. The stakes were higher than ever to win the coveted green jacket as the prize money on the line was the most the tournament had ever seen. After an intense “sudden-death play-off” between Spain’s Sergio Garcia and England’s Justin Rose, Garcia claimed his first jacket.


5. #IFTA17

The Irish Film and Television Awards 2017 took place on April 8th, rolling out the red carpet to honor Ireland’s best in the industry. Hosted by comedian Deirdre O’Kane, the awards celebrated a fantastic year for Irish film, television and drama. Highlights from the night included A Date for Mad Mary‘s win for Best Film, Cillian Murphy taking home the award for Best Lead Actor in a Drama and newly-awarded Best Actress Amy Huberman’s dedication to her daughter.


6. #Aintree, #GrandNational

The annual Grand National horse race was held at Aintree Racecourse in Liverpool, England last week, celebrating 170 years of racing glory. Millions of people tuned into the race after placing strategic bets on their favourite horses. In a historic ending, jockey Derek Fox steered eight-year-old One For Arthur over the finish line to earn the Grand National title. One For Arthur, trained by Lucinda Russel, is the second Scottish-trained horse to win the race.



The Ireland Senior Women’s National Football Team was the center of conversation all over Ireland but not for its performance on the field. The women went on strike last week, requesting better treatment for the sacrifices they make for the team. Topics like adequate changing rooms, team track suits and stipends for loss of earnings were addressed by the Football Association of Ireland. The women have returned back to training, undoubtedly proud of the changes they set in motion.


8. #EntExp24

The seventh annual Entrepreneur Experience took place in Cork last week. Aptly given the hashtag #EntExp24, the event allows “24 Emerging Entrepreneurs to gain unparalleled access, advice and mentoring from 24 of Ireland’s most successful business leaders over 24 hours.” After the intense two-day event, Helixworks, a DNA data storage company, earned the award for Most Innovative Company and a €1,000 check.



Munster faced-off with Glasgow Warriors for the fourth time this season on Saturday, April 8th. In their 9th sold-out game this year, Munster continued its reign over the Scottish team finishing with a score of 10 – 7. Munster is in 2nd place overall, trailing only to Leicester by two points. The powerhouse team will continue to give it their all in the hopes of playing at home for the Pro12 semi-finals.


10. Pepsi

A media storm surrounded Pepsi last week after the company released a more-than-controversial advertisement. The ad depicts Kendall Jenner, amidst a street protest, handing a can of Pepsi over to a police officer. The release sparked an enormous Twitter outrage, and even a Saturday Night Live sketch. Many people are saying it might be the worst ad ever made. Despite Pepsi recently pulling the ad, satirical posts of Pepsi cans solving the world’s problems are still rampant on social media.


If you want to find out more about what was trending in Ireland this past week, or if you have any other social media listening requirements, send us a request at or click here.

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