At first glance, there is very little to connect the three things.

At Olytico we specialise in social media monitoring; the Mongol Rally  is the greatest motoring adventure on the planet bringing entrants 10,000+ miles across the globe and Aoibheann’s Pink Tie  is a charity that supports children diagnosed with cancer in Ireland.

Where our paths cross is the Straight Sideways  team – a couple of men who have decided to take on the Mongol Rally challenge with support from Olytico in the aim of raising much needed funds for Aoibheann’s Pink Tie charity.

Ronan O’Neill and Craig O’Rourke from team Straight Sideways departed from Dublin last Saturday on their 10,000-mile epic journey but not without calling into Olytico HQ to talk the Olytico team through the challenges that lay ahead of them.

We will be keeping a close eye on the team through the official online tracker  and like any good Social Media listening agency, we will be monitoring their social media channels (Facebook  and Instagram)  to follow every bump and pothole along the way.

You can find out more about the team or donate to the cause by clicking here

If you have something important that you would like to track online or what to find out how Olytico can help with your Social Media Monitoring needs, then contact just contact us here